SUCCESS STORY

COLONOSCOPY TIP SHEETS

OVERVIEW

Five different tip sheets for colonoscopy preparation in six different languages serving up to 120,000 patients per year.

Arranged action items in a “checklist” format
Eliminated the text-heavy, redundant FAQ page
Made medication information easier to find and read (in table format rather than paragraphs)
Added more complete and accurate diabetes medication instructions
Made the tip sheet instructions more closely resemble web instructions to ensure consistency

Example

Colonoscopy Preparation: Color is kept to a minimum (two colors), orange color guides the eye along to main topics. Information imported as a table from MS Word, cell borders removed, and shading is used instead to subtly define sections of text. Cell borders, when used, are thicker at the perimeter to help quickly define boundaries, interior cell weights are thinnest to reduce monotony for the eye.

Simple, clean, modern layout and icons.

Simple green monochrome color chosen from company style guide.

Green shading subtly defines text areas, table cells kept to a minimum.